Red Rabbit Trading Co.


Mike and Mckinzie's website was outdated, lacking the functionality to properly showcase the artisanal, handmade quality of their jewelry. The goal was to enhance online conversions and clearly highlight the uniqueness of their products.


In one day, I completed a comprehensive ecommerce overhaul, featuring a homepage redesign with a video hero, shoppable sections, and streamlined navigation. Brand storytelling was amplified with a dedicated 'About' page and an ‘Events’ page, alongside essential privacy compliance measures. I also migrated the Squarespace site from 7.0 to 7.1 to enhance their website management experience. 


The transformation not only improved user experience but also vividly narrated the brand's story, resonating deeply with their global clientele. 

Mike and Mckinzie appreciated the systematic approach and how the redesign accurately captured their aesthetic, setting the stage for a robust growth trajectory.

"The perfect look and flow for our business."

Katy was a perfect fit for helping us redesign our website. We knew we needed an overhaul, but we weren't sure how exactly we wanted the new site to look, and definitely didn't know the steps to get there. Katy took the time to learn more about our business, products, and our aesthetic and helped us step by step to work through the website to end with the perfect look and flow for our business. 

– Mike F., Red Rabbit Trading Co.

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