My path has been filled with many pivots and transitions in the pursuit of work that lights me up.

In college, I switched from studying engineering at the University of Colorado Boulder to earning my BA in Art History from the University of Texas at Austin. I studied Italian and lived abroad in Rome for a summer, deepening my appreciation for the history of a place and stunning architectural details. After college, I dabbled in the art museum world and pursued the music festival and event production industry before landing at Tito’s Handmade Vodka.

During my 9+ years Tito’s, I built the social media program from the ground up and managed both the website and email marketing, growing their fan base and fueling the brand’s meteoric rise to the top-selling spirit in America.

In 2023, I pivoted again. I left my 9-5 to start my own business and pursue my passion for creating. Creating things with my hands. Creating content and digital strategy. Creating brilliant designs for brilliant babes.

This is my journey of fueling that spark and burning bright.

Creating a life of my own design

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