About Katy Gelhausen
Katy is an award-winning marketing expert who built and scaled the digital presence of Tito’s Vodka, fueling its rise to the #1 selling spirit in America.
With a background in art history and a lifelong passion for learning, she blends creativity with data-driven execution to help brands and experts scale their businesses with sustainable, customer-centric strategies.
Katy works with intentional creatives, coaches, and online service providers who want to turn their expertise into impactful digital products and courses—without losing the magic that makes their work unique. She crafts seamless digital experiences that engage, delight, and create real, lasting connections with their audience.
When she’s not helping brands grow, you’ll find Katy sewing, diving deep into research rabbit holes, or tackling DIY projects to restore her old house—usually with a podcast playing in the background.
Get in touch
Do you have a podcast, conference, virtual summit or community?
If you have an audience who would benefit from learning about website design, digital marketing, brand building, customer experience, or ecommerce (just to name a few!), and you think I'd be a good fit – please get in touch!
My expertise is perfect for makers, artists, creative entrepreneurs, handmade or product-based businesses, and any other businesses who support the arts & craft industry.
Looking for a guest speaker?
Experience
Speaking
- Speaker at Creative Business Success Summit (2025) | "Designing an Effective Product Launch Plan"
- Speaker at Ignite Your Side Hustle Summit (2024) | "The Anatomy of a High-Converting Product Page"
- Speaker at Emma Marketing United Conference (2017) | “Email, Social, Content & Cocktails: How Tito’s Handmade Vodka Crafts a Cohesive Brand Experience”
Radio
- Radio DJ on KLKT 107.9FM (2024-current) | Co-host and co-produce a weekly show "Feel Good Frequency" on the community radio station in Lockhart, Texas | Show Archive Link
Awards
- Haven Conference (2023) | Winner of Red Carpet "Make It Yourself" Challenge | A DIY competition for making your outfit by hand
- The Webby Awards (2023) | Honoree in Best Viral PR Campaign 2023 for Tito's Handmade Vodka: Tito's in a Can*
- Shorty Awards (2021) | Audience Honor in Pets & Animals for Tito's Handmade Vodka 'Wings of Rescue'
- AdAge Marketers of the Year (2017) | Marketer of the Year for Tito's Handmade Vodka
Video Interview
- Sprout Social Case Study (2016) | Video Link
Press
- The Drum (2023) | “US Ad of the Day: Martha Stewart says ‘f**k it’ to Dry January with Tito’s Vodka”
- Muse by Clios (2023) | “Martha Stewart Finds Other Uses for Tito's Vodka in Dry January”
- Breakthru Beverage (2018) | “Tito’s Handmade Vodka Social Media”
- Nosto (2017) | "Tito’s Handmade Vodka Taps Into Customer Content to Deliver Authentic Web Experiences"
- SocialMediaToday (2016) | “3 Ways Tito’s Handmade Vodka Increased Its Social Audience by 55%”
- Digiday (2016) | “How Tito’s responds to ‘hundreds’ of social media mentions a day”
Awards & Press highlights
